Case Study
SETEC:
E-COMMERCE
EXPERIENCE.
dive in
TheCHALLENGE
Setec is one of North Macedonia's largest electronics and home-appliance retailers, selling everything from laptops and TVs to white goods and small appliances across both physical stores and a growing online catalog. The challenge was to translate this vast, fast-moving product range into a digital storefront that felt fast, organized, and easy to trust — one capable of handling thousands of SKUs, club pricing, and installment plans without overwhelming the shopper.
Research &STRATEGY
Research explored how Macedonian shoppers browse, compare, and purchase electronics online, from category navigation to installment calculations and loyalty-club pricing. The strategy prioritized a clear, scalable information architecture that surfaces deals, categories, and payment options early in the journey, while structuring the catalog to support dozens of product lines and frequent seasonal campaigns without losing clarity.
DesignAPPROACH
The design approach focused on a fast, catalog-driven interface built to make browsing thousands of products feel effortless. Clear product cards highlight club pricing, discounts, and installment breakdowns at a glance, while a streamlined cart and account experience connects in-store and online shopping. The result balances scale with simplicity, helping customers find and buy with confidence.
